Where do I even begin? I was recruited by an acquaintance whom I really liked.
Somewhere in my gut (listen to your gut people), I knew the business model of this and other MLM's was not legitimate. However, my husband was in the process of losing his business and I felt enormous financial pressure to do something to help him. Working from home sounded great and the line of makeup/skincare Motives/Market America produces is actually above decent. I am an esthetician and makeup artist by trade, so it like a fit.
I felt that I could sell the products and create my own Bridal Makeup (on-location) company. My motivations were to increase profits with the makeup. I was wrong. After over a year of attending numerous paid training sessions, flying out to their big siss-boom-ba rally in North Carolina and even being pressured to shell out more money that I already had on my $3000 makeup kit, I was beginning to understand how this would unfold.
They are masters of luring you in with a promise of financial security. After they used your friends and family to lure you into the business, they used celebrities (albeit washed up ones) to charm you with larger than life speeches at their conventions and PR efforts. I believe Kim Kardashian, Fat Joe and some athletes are "on-board" with their marketing--all of whom have sketchy pasts. I'm embarrassed to admit that I actually cried at one of JR Ridinger's (the owner) speeches.
I realize clearly now how Hitler led the masses away slowly and steadily with charm and a belief and hope for something "better". I guess MLM's appeal to some level of greed within many--but truly, I just wanted a job where I could work from home, doing something I enjoyed. I began my efforts to recruit--but quickly realized their training/recruiting program felt awkward and weird, so revised it to suit what felt honest and natural to me. I even decided I would only find people for my "team" of downlines who could legitimately use and sell the makeup/skincare (i.e.
makeup artists, salons). I aggressively marketed to those people and in all the man-hours I put in, only recruited one girl and one salon. She was fresh out of beauty school and excited about the opportunity, as was I at the time. As things evolved, I thought I would only target salons as I could legitimately sell a lot of product quickly through them and make more money.
The problem was, MLM's are not set up for legitimate business, so in order to make commissions like a sales rep, I needed to recruit a team of people buying hundreds of dollars worth of product, while balancing out both sides of the payment structure (a near impossibility) to earn the commissions from my decent sales at the salon. In other words, I was working for free most of that year for the salon (hosting beauty events, spending 3 days a week in the salon promoting it to their customers). I finally approached the salon owner and took a makeup artist position with them in order to make any money at all. I did receive 2 paychecks from Market America which didn't even cover the start-up costs of getting into the business that year.
Sadly, my salon forgot to make a purchase ($100-$300 required monthly on average) on time from Motives and they refused to send her her $600 commission check. She was furious and guess who ended up looking ridiculous? After running the numbers at the salon, she was break even on profits even though we had sold a TON of products (maybe 10-15K). In order to earn her "commissions" on all that she had sold to her clientele, she had to have a team underneath her--which was a nightmare to deal with if you are running a legitimate business.
Soon afterwards, I realized enough was enough. I pulled out of Market America and recommended to the salon owner that she do the same. Now she only retails the product (since she has thousands of dollars worth of testers invested) and no longer tries to earn commission. She only earns 30% profit on those sales--probably half of what another 'real' vendor would provide for her.
The ONLY upside, is the custom blended makeup where the profits are 300%...and for that, she can go directly to the manufacturer and get rid of these scammers. I feel *** and defrauded, but more importantly angry that I brought anyone else into this mess. I feel good about my decision to cut it off. In the process of all of this happening, I was developing my own on-location Bridal Business--a legitimate company.
It has flourished this year and tripled in profits. At least something good came out of this situation. Don't be fooled into thinking MA is a way to "own your own business". It's not.
Don't be fooled into thinking other people who failed at it must have done something wrong. That's the furthest thing from the truth. The statistical fact is (look at the tiny print on the back of their recruitment booklet), only 1-3% of people make any profit (that doesn't mean good money). Right there should be a sign that this is a scheme.
I thought I could make something legit out of it in my approach, but even that was stifled by their business model. It was impossible to do and every financial gain works in their favor, not yours.
Check out this site--it's been a huge help to me after going through this.
Reviewer is in unhappy mood. This person is quite happy with their products and stated that there is a room for improvement of their business model. Please immediately contact the author of this review to discuss multi level marketing. Market America needs to read this review and look into the issue (if any) according to poster's claims.
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